Valerie Frederickson and Company Reaches New Milestones

All VF&Co outplacement counselors are now ICCI certified as firm strives to bring innovation to outplacement.

Menlo Park, California, November 19, 2009 — Valerie Frederickson and Company, a leading Human Resources services firm, announced today that 100% of their outplacement counselors have achieved the prestigious ICCI certification from the Institute of Career Certification International, known as the gold standard in providing proof of professional expertise and experience. “We don´t believe in a cookie cutter approach to outplacement. We hire very experienced counselors and we know that in today´s economic environment, it will take an out of the box approach to achieve successful outcomes for our clients,” says Valerie Frederickson, Founder and CEO of VF&Co.

In a recent outplacement assignment for DLA Piper LLP, a major law firm, VF&Co was faced with the challenge to find new opportunities for a large nationwide population of legal secretaries. A strong emphasis was placed on taking action quickly and thinking innovatively about what kind of opportunities might be available. One of the candidates reported, “My VF&Co consultant, Cole Hamlin, contacted me the very same day I was let go, and we had a webinar the next day; I was never allowed the time to have a pity party. He jumped in there with me and gave me the confidence I needed to go after another job right away. His coaching me on my resume was a big plus since I had not updated it in many years. I started my new job only a month after I was let go and got a great offer from another law firm – all thanks to Cole and your company.”

Getting the clients to engage with their outplacement team is generally a challenge. Typically firms get 60% engagement according to an August 20th Wall Street Journal Article, while VF&Co averages about 90%. “The key to getting engagement is taking an individual approach to each candidate,” says Michele Li, VF&Co’s Manager of Client Services. Stephanie Owens, Director of Human Resources at DLA commented, “Our experience with VF&Co has been a profound difference from the approach of other outplacement services providers because of their caring, personal touch and their methodology. Their talented career counselors´ patience and tenacity were the appropriate balance to see our former employees through a difficult transition. For us, this resulted in a higher level of utilization from departed employees and a higher success rate in their career transition.”

Valerie Frederickson is well known in the Human Resources industry and is a frequent speaker at industry events. She was recently named one of the 100 Most Influential HR Executives by Two Color Hat, and was noted for her straight talk and thought leadership.


About VF&Co:
Founded in 1995, Valerie Frederickson & Company is headquartered in Menlo Park, CA offering a broad spectrum of specialized HR services: Executive Search, Corporate Outplacement, HR Contracting, and HR Consulting. VF&Co services are available globally with the same high level of certified experts around the world and in the California headquarters. VF&Co clients get the best of both worlds: the customized experience of a boutique with the reach and services of a big firm. More information is available at www.vfandco.com.

Press Contact:
Lauren Hipschman
Associate
800 Menlo Avenue, Suite 220
Menlo Park, CA 94025
(650) 614-0220
lauren@vfandco.com