VF&Co capitalizes on increased demand in Q1 by expanding team and responsibilities

Menlo Park, Calif., February 22, 2005 – Valerie Frederickson & Company, a leading integrated human capital management consulting firm announced today that it has promoted and added key personnel in operations, client services, and consulting. "We couldn’t have asked for a better start to 2005. Our clients are reporting good earnings, executive hiring has increased, and we’re excited about the investments companies are making to strengthen and grow their businesses." says founder and CEO, Valerie Frederickson, CMP

James Fred Holland, the firm’s Principal Consultant who is popularly known by many as "Fred," will play a more prominent role in VF&Co’s operations by overseeing the HR side of the business and continuing our international operations. Valerie Frederickson, says, "James is one of the most experienced and respected global HR leaders in Silicon Valley. His 10 years working in Asia enable him to pinpoint HR strategy and direction for our clients, especially regarding expansion. James is a natural-born leader with high ethics, and we deeply appreciate his role on our team. As we increase the depth of our management consulting, we will follow his lead to provide more value to our clients."

A new addition to the team, Mickey Bock, comes to VF&Co as Director of Operations. Mickey has over 20 years of executive-level management and consulting experience with an emphasis in software, financial management, and best practices management development consulting. Mickey brings with her an unparalleled combination of professional know-how and operations efficiency. She is well known and loved in the TEC CEO community where she ran a consulting firm with her husband, John Bock, for over 10 years, providing executive coaching and training to over 150 CEOs and senior executives.

Josh Jackson, a graduate of the Leavey School of Business at Santa Clara University, joins as the primary business development and public relations contact at the firm. He partners with the senior leadership team on client services projects, and manages the marketing communications and public relations programs. Josh comes to VF&Co from Gap, Inc., where he worked in Employee Relations and Merchandizing.

Bryan Power, Director of Client Services, is a four-year VF&Co veteran who has watched the organization evolve with varying economic conditions observes, "Silicon Valley has gone through some heart-wrenching ups and downs in the last four years and yet, we are thrilled that our personal and collective corporate mission has guided us in our success to make a unique difference in the careers of a wide range of executives and professionals. We look forward to continuing the good work in all of our practices and are excited about solving the growth challenges of our clients." To meet this demand, Michelle Villalta is moving full-time into the Consulting Services practice where she will utilize her relationships with our clients to strengthen our retained executive search and career management practices.

About Valerie Frederickson & Company:
Founded in 1995, Valerie Frederickson & Company is headquartered in Menlo Park, CA providing full-spectrum human capital management consulting solutions to leading corporations. The firm’s expertise covers all disciplines of human resources including executive search, HR consulting, outplacement services and career management services. The firm continues to leverage relationships with multiple contracting professionals and partnerships within the United States, Europe and Asia. These critical relationships ensure our clients have a broad offering of professional services and geographic diversity as required.

More information can be found at www.vfandco.com or by contacting Josh Jackson, Client Services, at 650-614-0220, 800 Menlo Avenue, Suite 220, Menlo Park, CA 94025.